hi, i'm tiara
M / O
I like to build, launch, grow and connect things -
brands, products, people
A B O U T
I have 12 years of experience building and leading high-functioning,
cross-functional teams to achieve award-winning outcomes for brands
+ thrives in fast-paced environments
+ loves to to do more with less
+ master of balancing left & right brain
R E C E N T W O R K
F E A T U R E S
Meet Tiara, a serial team builder – she’s most recently built the Connections Planning team at R/GA. She’s also a Fishbowl community leader for Moms in Advertising and Comms and Connections Strategy.
Meet Tiara Puglisi from R/GA – Another brilliant JumpCon speaker
https://jumpcrew.com/tiara-puglisi-will-be-speaking-at-jumpcon/
https://jumpcrew.com/tiara-puglisi-will-be-speaking-at-jumpcon/
Twitter Next evolves human-centric marketing. R/GA's Tiara Puglisi chats with Alex Josephson, head of Twitter Next.
https://www.lbbonline.com/news/twitter-next-evolves-human-centric-marketing/
https://www.lbbonline.com/news/twitter-next-evolves-human-centric-marketing/
Best Bosses in Advertising, Meet 6 Legends that Make Legends
https://adculture.com/best-bosses-in-advertising/
https://adculture.com/best-bosses-in-advertising/
R E C C O S
"Tiara creates gravity. Her passion and dedication pulls things together and it's visible in every project she works on. I've pitched with her, worked on major accounts with her and watched her build junior team members into strong leaders themselves. Tiara is incredible and a huge asset to any company and team. I can't wait to work with her again!"
— Lavall Chichester,
JumpCrew CMO
— Lavall Chichester,
JumpCrew CMO
"Tiara is the real deal - a doer, a leader and a kick ass human being.
Tiara is a master at interrogating briefs and her comms frameworks often become the holy grail for every project. But her value goes far beyond her title or discipline.
She wears all hats thrown her way to get to the best work possible. From pulling all nighters to taking a cross-country day trip for a pitch, there is not a task too big or small for Tiara.
While doing all the work, Tiara still manages to lead an entire department without missing a beat. She is transparent, empowering and approachable. She knows her team - playing up each person’s strength while still seeking opportunities for them to grow. It’s rare to find a leader who cares about their team as much as she does.
It’s not just all about the work though. Tiara’s energy is magnetic. She makes lasting connections with everyone she meets, is always on top of the latest New Music Friday drops and makes sure everyone is aligned with the ‘rollout plan’ for happy hour. I am beyond grateful to have had Tiara as a boss and now as a mentor and friend. It goes without saying - 10/10 WOULD RECOMMEND."
— Rachelle Avila
Comms Strategy, Mekanism
Tiara is a master at interrogating briefs and her comms frameworks often become the holy grail for every project. But her value goes far beyond her title or discipline.
She wears all hats thrown her way to get to the best work possible. From pulling all nighters to taking a cross-country day trip for a pitch, there is not a task too big or small for Tiara.
While doing all the work, Tiara still manages to lead an entire department without missing a beat. She is transparent, empowering and approachable. She knows her team - playing up each person’s strength while still seeking opportunities for them to grow. It’s rare to find a leader who cares about their team as much as she does.
It’s not just all about the work though. Tiara’s energy is magnetic. She makes lasting connections with everyone she meets, is always on top of the latest New Music Friday drops and makes sure everyone is aligned with the ‘rollout plan’ for happy hour. I am beyond grateful to have had Tiara as a boss and now as a mentor and friend. It goes without saying - 10/10 WOULD RECOMMEND."
— Rachelle Avila
Comms Strategy, Mekanism
"Tiara's knowledge of media-led strategy is second to none, her guidance lending itself to answer key asks throughout my consulting engagements.
But what I admire most about Tiara is her leadership, especially when things are ambiguous, difficult and ever-changing. She has the ability to inspire, motivate, and continued to demonstrate this through an extended transition of department leadership. More than maintain, she was able to significantly grow key client accounts and further developed the quality of work from all levels within her department. Although she had a significantly increased workload, she still made the time to champion, mentor and support her team and others. Because Tiara rose to the occasion and led by example, so did her team and everyone around her.
The best part of it all? Infectious energy that can be felt coast-to-coast and turns the work fun and inspirational.
Sign me up for a Tiara-led team anytime"
— Christopher Bridle
Growth Director, Business Transformation, R/GA
But what I admire most about Tiara is her leadership, especially when things are ambiguous, difficult and ever-changing. She has the ability to inspire, motivate, and continued to demonstrate this through an extended transition of department leadership. More than maintain, she was able to significantly grow key client accounts and further developed the quality of work from all levels within her department. Although she had a significantly increased workload, she still made the time to champion, mentor and support her team and others. Because Tiara rose to the occasion and led by example, so did her team and everyone around her.
The best part of it all? Infectious energy that can be felt coast-to-coast and turns the work fun and inspirational.
Sign me up for a Tiara-led team anytime"
— Christopher Bridle
Growth Director, Business Transformation, R/GA
"Tiara is one of the best managers I have had in my career. She is an inspiration not only to marketing professionals, but also in general to women and mothers. She does it all- leading a team, delivering outstanding work, pitching, all while being a mother, fishbowl community leader, guest speaker/panelist, and mentor.
Her passion is inspiring, her dedication unparalleled. From a leadership perspective, Tiara has an innate ability to understand each person’s individual charisma, uniqueness, nerve, and talent and not only pushes them to do their best but elevates and supports them. It is hard to find managers who truly understand at the individual level what each person’s core strength is, and she does. She grew our connections team to where it is today from the ground up and she has supported each team member along the way. Tiara's work speaks for itself- award winning campaigns and executions and her famous “ode to” decks are ones I’m proud of and refer to all the time.
Our work together on Planned Parenthood to this day is the work I am most proud of, and I’m sure she’d say the same. She is humble, grounded, yet fiercely passionate about the work she does and embracing of every team member she collaborates with. Her energy is memorable and exciting to be around.
I am so grateful to have been under her wing for the last couple of years - her leadership, mentorship, and continued friendship is something I’m appreciative of and have learned so much from. I would jump on any opportunity to be on her team again."
— Jessica Chen
Sr. Connections Planner, R/GA
Her passion is inspiring, her dedication unparalleled. From a leadership perspective, Tiara has an innate ability to understand each person’s individual charisma, uniqueness, nerve, and talent and not only pushes them to do their best but elevates and supports them. It is hard to find managers who truly understand at the individual level what each person’s core strength is, and she does. She grew our connections team to where it is today from the ground up and she has supported each team member along the way. Tiara's work speaks for itself- award winning campaigns and executions and her famous “ode to” decks are ones I’m proud of and refer to all the time.
Our work together on Planned Parenthood to this day is the work I am most proud of, and I’m sure she’d say the same. She is humble, grounded, yet fiercely passionate about the work she does and embracing of every team member she collaborates with. Her energy is memorable and exciting to be around.
I am so grateful to have been under her wing for the last couple of years - her leadership, mentorship, and continued friendship is something I’m appreciative of and have learned so much from. I would jump on any opportunity to be on her team again."
— Jessica Chen
Sr. Connections Planner, R/GA